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When Vaseline Became Baseline, a Masterclass in Reactive Marketing
Every so often, something small happens on social media that a brand was never prepared […]
Tag: brand positioning
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The Great Cover-Up: How World Cup 2026 Turned Sponsor Censorship Into the Best Marketing Nobody Paid For
At Gillette Stadium in Boston, an estimated 60,000 individual pieces of blue tape were cut […]
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KFC’s rebrand looks great. Whether it works is a different question.
KFC and its agency JKR last week unveiled the KFC rebrand they’re calling the brand’s […]