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When Vaseline Became Baseline, a Masterclass in Reactive Marketing
Every so often, something small happens on social media that a brand was never prepared […]
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When AI Slops Your Product
When Singaporean author Xie Shi Min found her novel listed on Shopee earlier this year, […]
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ChatGPT for Teens Has Landed in Singapore. Here Is What Parents Should Know.
I teach marketing at a polytechnic, use AI daily in my own work, co-wrote a […]
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The S$0.40 Ice Cream That Built a Bigger Empire Than McDonald’s
Earlier this year I was in Shenzhen, China for work. At some point during the […]
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Luckin Coffee Spent Five Years Fighting to Use Its Own Name in Thailand. Then It Made Milk Tea Out of It.
Imagine your legal team flies to Thailand to fight a brand protection marketing case. They […]
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IKEA Deployed AI and Kept 8,500 Jobs. Here Is How They Did It.
I have been watching the AI layoff story unfold from the side for a while […]
11 min read
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Molly Tea Lost in Court. Whether Louis Vuitton Won Anything Is Still the Question.
A few days ago, my wife and I were talking about Chinese culture, and somewhere […]
10 min read
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When the Algorithm Plays Judge
I teach marketing at a local Polytechnic, and one of the things I find myself […]
9 min read
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What Starbucks Korea Got Wrong About Cultural Intelligence in Marketing
On the morning of 18 May 2026, Starbucks Korea launched what it had planned as […]
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Can AI Improve My Parenting? Not By Doing The Parenting For Me
AI parenting was back in the spotlight when Sam Altman posted something one weekend that […]