8 min read
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Would You Like an Ad With That?
Most of my McDonald’s orders start the same way. I open the app, scroll past […]
Category: Marketing
8 min read
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95,364 Inboxes and a Few Misplaced Brackets
Picture a normal working day in a marketing team. There is a promotional email to […]
6 min read
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When Two Acts of Sacrifice Make One Lovely Marketing Moment
There is a moment in sport that marketing textbooks rarely capture well, the one where […]
6 min read
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Samsung Hired a Stranger Named Tim Cook. It Was Competitive Marketing at Its Finest.
I have never called myself an Apple guy, despite the fact that my entire personal […]
7 min read
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When Vaseline Became Baseline, a Masterclass in Reactive Marketing
Every so often, something small happens on social media that a brand was never prepared […]
7 min read
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The S$0.40 Ice Cream That Built a Bigger Empire Than McDonald’s
Earlier this year I was in Shenzhen, China for work. At some point during the […]
6 min read
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Luckin Coffee Spent Five Years Fighting to Use Its Own Name in Thailand. Then It Made Milk Tea Out of It.
Imagine your legal team flies to Thailand to fight a brand protection marketing case. They […]
11 min read
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Molly Tea Lost in Court. Whether Louis Vuitton Won Anything Is Still the Question.
A few days ago, my wife and I were talking about Chinese culture, and somewhere […]
9 min read
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What Starbucks Korea Got Wrong About Cultural Intelligence in Marketing
On the morning of 18 May 2026, Starbucks Korea launched what it had planned as […]
8 min read
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Google Earth Briefly Let You Blow Up a City. Three Things Worth Taking Away
Something I teach my students in marketing is that just because you can do something […]