9 min read
0
When There Is No Haze, Does Indonesia Send Us Oxygen?
The Singapore Grand Prix has come and gone, and the haze continues to haunt us […]
Author: Jason Ho
8 min read
0
Would You Like an Ad With That?
Most of my McDonald’s orders start the same way. I open the app, scroll past […]
8 min read
0
95,364 Inboxes and a Few Misplaced Brackets
Picture a normal working day in a marketing team. There is a promotional email to […]
7 min read
0
Singapore Asked the UN for AI Safeguards. Businesses Should Take Note.
Last Saturday, Singapore stood up at the UN General Assembly and asked the world for […]
6 min read
0
When Two Acts of Sacrifice Make One Lovely Marketing Moment
There is a moment in sport that marketing textbooks rarely capture well, the one where […]
8 min read
0
When the Race Goes Wrong. What the Hyrox Beijing Incident Teaches Us About Crisis Communications
I spent the early part of my career in communications before moving into brand and […]
6 min read
0
Samsung Hired a Stranger Named Tim Cook. It Was Competitive Marketing at Its Finest.
I have never called myself an Apple guy, despite the fact that my entire personal […]
6 min read
0
The AI Industry Just Asked Itself to Tap the Brake
The AI slowdown we never thought we’d see coming so soon arrived last week when […]
7 min read
0
When Vaseline Became Baseline, a Masterclass in Reactive Marketing
Every so often, something small happens on social media that a brand was never prepared […]
9 min read
0
When AI Slops Your Product
When Singaporean author Xie Shi Min found her novel listed on Shopee earlier this year, […]