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When Vaseline Became Baseline, a Masterclass in Reactive Marketing
Every so often, something small happens on social media that a brand was never prepared […]
Tag: brand strategy
7 min read
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The S$0.40 Ice Cream That Built a Bigger Empire Than McDonald’s
Earlier this year I was in Shenzhen, China for work. At some point during the […]
11 min read
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Molly Tea Lost in Court. Whether Louis Vuitton Won Anything Is Still the Question.
A few days ago, my wife and I were talking about Chinese culture, and somewhere […]
8 min read
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What Kraft Heinz Is Really Buying From Disney
I have always loved a good brand collab. There is something genuinely exciting about watching […]
6 min read
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Brand Equity Without a Logo: The Levi’s World Cup Lesson
There is a peculiar irony that unfolded at Levi’s Stadium in Santa Clara, California, just […]