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IKEA Deployed AI and Kept 8,500 Jobs. Here Is How They Did It.
7 min read 0
  • AI

IKEA Deployed AI and Kept 8,500 Jobs. Here Is How They Did It.

  • Jason Ho
  • August 23, 2026
I have been watching the AI layoff story unfold from the side for a while […]
When the Algorithm Plays Judge
10 min read 0
  • AI

When the Algorithm Plays Judge

  • Jason Ho
  • August 18, 2026
I teach marketing at a local Polytechnic, and one of the things I find myself […]
Can AI Improve My Parenting? Not By Doing The Parenting For Me
7 min read 0
  • Life
  • AI

Can AI Improve My Parenting? Not By Doing The Parenting For Me

  • Jason Ho
  • August 10, 2026
AI parenting was back in the spotlight when Sam Altman posted something one weekend that […]
China Just Proved Tony Stark Right
7 min read 0
  • AI

China Just Proved Tony Stark Right

  • Jason Ho
  • August 3, 2026
When Tony Stark built the arc reactor that powered Stark Tower in The Avengers, most […]
Google Earth Briefly Let You Blow Up a City. Three Things Worth Taking Away
8 min read 0
  • AI
  • Marketing

Google Earth Briefly Let You Blow Up a City. Three Things Worth Taking Away

  • Jason Ho
  • August 2, 2026
Something I teach my students in marketing is that just because you can do something […]
AI Spent a Year in Every Agency. The Bill Just Arrived.
8 min read 0
  • AI

AI Spent a Year in Every Agency. The Bill Just Arrived.

  • Jason Ho
  • July 30, 2026
I came across a piece in Digiday last week that reinforced something I’ve been pondering […]
The AI Race You Could Actually See
24 min read 0
  • AI

The AI Race You Could Actually See

  • Jason Ho
  • July 29, 2026
There is a version of the AI story that most people know. ChatGPT arrives, the […]
When You Turn Off the Safety Switch
6 min read 0
  • AI

When You Turn Off the Safety Switch

  • Jason Ho
  • July 27, 2026
Last week, an AI broke out of its cage and hacked into another company’s servers. […]
The AI Race Nobody Asked to Run
19 min read 0
  • AI

The AI Race Nobody Asked to Run

  • Jason Ho
  • July 21, 2026
There are mornings I open my laptop and the first thing I see is news […]
Meta Muse Image Lasted Three Days. The Lesson Should Last Longer.
7 min read 0
  • Marketing
  • AI

Meta Muse Image Lasted Three Days. The Lesson Should Last Longer.

  • Jason Ho
  • July 16, 2026
Meta launched Muse Image last Tuesday. It was the first image model out of Meta […]

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Recent Posts

  • IKEA Deployed AI and Kept 8,500 Jobs. Here Is How They Did It.
  • Molly Tea Lost in Court. Whether Louis Vuitton Won Anything Is Still the Question.
  • When the Algorithm Plays Judge
  • What Starbucks Korea Got Wrong About Cultural Intelligence in Marketing
  • Can AI Improve My Parenting? Not By Doing The Parenting For Me

Jason Ho

25 years in marketing across Asia and global brands. Co-founder of Bravelight Collective. Writing about marketing, AI, and the stuff in between.

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