8 min read
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What Kraft Heinz Is Really Buying From Disney
I have always loved a good brand collab. There is something genuinely exciting about watching […]
Category: Marketing
7 min read
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GovTech’s Retrenchment Was Handled Well. Now Comes the Hard Part.
The GovTech retrenchment announced last week has drawn something you rarely see in a layoff […]
7 min read
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Meta Muse Image Lasted Three Days. The Lesson Should Last Longer.
Meta launched Muse Image last Tuesday. It was the first image model out of Meta […]
8 min read
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Netflix’s Second Season Problem Isn’t About the Shows
I came across a Bloomberg story about Netflix’s biggest hits are losing more than half […]
9 min read
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A Launch That Looks Familiar. It Was On Our TV Bill.
Amazon sent 29 more satellites into orbit last Thursday, taking its satellite constellation past 390 […]
8 min read
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Claude Fable 5 Is Back, Five Ways Marketers Can Use It
I have been watching the Claude Fable 5 story unfold with more interest than I […]
6 min read
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What Ford Taught Me About Knowledge Transfer
I have quite a fair bit of my career watching people leave. Knowledge transfer, or […]
9 min read
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The Great Cover-Up: How World Cup 2026 Turned Sponsor Censorship Into the Best Marketing Nobody Paid For
At Gillette Stadium in Boston, an estimated 60,000 individual pieces of blue tape were cut […]
11 min read
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SEO vs AEO vs GEO. Why I had to stop using these terms loosely
I was reading through a marketing roundup ahead of Cannes Lions International Festival of Creativity […]
6 min read
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KFC’s rebrand looks great. Whether it works is a different question.
KFC and its agency JKR last week unveiled the KFC rebrand they’re calling the brand’s […]